Investor Presentaiton
42
60
60
70%
60%
50%
48.0% 49.1%
54.4%
51.9%
57.7%
56.6%
58.0%
44.1%
38.4%
40%
30%
30
20%
20
10%
10
285822
70
60
50
40
28
29
20
0%
0
07-08 08-09
09-10 10-11 11-12 12-13 13-14 14-15 15-16
(9M)
Mar-03
(MRP of 100ml (Rs.)
2020
70
60
50
40
50
45
42
42
33
30
25
20
10
0
Amla Hair Brahmi Amla Almond
Oil
Drops
Kailash
Parbat
Parachute Keo Karpin Dabur Vatika Dabur Amla Hair & Care
Navratna
Source: AC Nielsen Retail Audit
Report NOV 2015, Kotak
Institutional Research
Almond Drops has created a unique positioning for itself through initiatives like product differentiation
(Almond based), focused marketing, unique packaging (glass vs. plastic used by competition etc.)
14
Comparative Price of Different Brands for 100 ml in the Hair Oil Segment
Competitor Brands
Bajaj Almond Drops - A Premium Brand
Strong Market Share Growth in Recent Years
. . But not at the cost of pricing power
30
30
52
32
35
38
40
40
Mar-05
Dec-05
58
55
50
46
42
60
60
Jul-06
May-08
Jul-08
Jan-10
May-10
Apr-11
Apr-12
Apr-13
Apr-14
Apr-15
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