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Investor Presentaiton

42 60 60 70% 60% 50% 48.0% 49.1% 54.4% 51.9% 57.7% 56.6% 58.0% 44.1% 38.4% 40% 30% 30 20% 20 10% 10 285822 70 60 50 40 28 29 20 0% 0 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 (9M) Mar-03 (MRP of 100ml (Rs.) 2020 70 60 50 40 50 45 42 42 33 30 25 20 10 0 Amla Hair Brahmi Amla Almond Oil Drops Kailash Parbat Parachute Keo Karpin Dabur Vatika Dabur Amla Hair & Care Navratna Source: AC Nielsen Retail Audit Report NOV 2015, Kotak Institutional Research Almond Drops has created a unique positioning for itself through initiatives like product differentiation (Almond based), focused marketing, unique packaging (glass vs. plastic used by competition etc.) 14 Comparative Price of Different Brands for 100 ml in the Hair Oil Segment Competitor Brands Bajaj Almond Drops - A Premium Brand Strong Market Share Growth in Recent Years . . But not at the cost of pricing power 30 30 52 32 35 38 40 40 Mar-05 Dec-05 58 55 50 46 42 60 60 Jul-06 May-08 Jul-08 Jan-10 May-10 Apr-11 Apr-12 Apr-13 Apr-14 Apr-15 65
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