Celebrating 10 Years at BM&FBOVESPA
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Lojas Renner has accelerated the investments in sustainability management, working to ensure that
issues related to economic, social and environmental performances are part of its business management
in a balanced way. At this great expansion moment, the Company aims to ensure that the investment in
new units are in line with efforts to guarantee the best practices in all aspects of sustainability, in order
to maintain a solid business with good prospects for medium and long term. Learn more about the main
highlights of the year in each of the capitals that make up the Company below.
CARMEN SOFIA PADILHA NEGREIRA
(Personnel Admissions
Coordinator CSC)
23 years working for the company
I started working at the Company as Personnel
Analyst in the Human Resourses (HR) department to
deploy the first HR system acquired in the market.
Twenty three years later, and with another system
already implemented, I coordinate the newest unit
of the Company: the Shared Service Centers (SSC). It
may seem strange a professional working for so long
in the same Company, but it is impossible not to want
to stay when it changes cyclically, maintaining a solid
growth, with a prominent position and a very special
care for its PEOPLE!
LUCIANE FRANCISCONE
(General Manager of
Corporate Marketing)
8 years working for the company
Lojas Renner is in my life since my first internship in an
advertising agency, making the photographic production
for the brand's catalogs. Over the years, I became Service
Director at a big agency, in Porto Alegre, where I was
responsible for Renner's brand comunication. I started
working at Lojas Renner nearly a decade ago, as General
Manager of Corporate Marketing and what motivates me
more is to work close to the team and to always have new
challenges in my daily activities.
Financial capital
Net revenue from merchandise sales
In 2015, Net Revenue from Merchandise Sales reported a 17.4% growth,
with Same Stores Sales reaching 10.8%, reflecting the effects of constant
market share gains throughout the year.
The improvements implemented in the product, in terms of the quality
and fashion components and the new visual merchandising of items
in-store, combined with the initiatives implemented for a better shopping
experience, enabled the Company, even in the current economic scenario,
to record growth higher than the market, as the indices of the Monthly
Trade Survey (PMC), by the Brazilian Institute of Geography and Statistics
(IBGE), measured until November/15, which was -5.2%.
PAULA ROSANGELA ABREU MELO
(Financial Manager)
04
8 years working for the company
I joined the Company as Financial
Coordinator and now I work as
Financial Manager. My career has
been an inspiring adventure: I was
encouraged to go beyond the numbers,
learning about fashion, behavior and
the retail dynamism. I consider it a joy
to be in an environment with many
challenges and opportunities for my
professional development.
Capital
GROSS PROFIT
FROM MERCHANDISE
CAGR (2011 - 2015) = 18.4%
52.5%
54.8%
53.8%
53.3%
52.7%
2,985
2,499
2,063
1,846
1,521
2011
2012
2013
2014
2015
Gross Profit (R$ MM)
Gross Margin (%) (R$ MM)
NET REVENUE
CAGR (2011-2015) = 17.1%
3,914
3,462
2,897
197
40
capital
5,451
4,643
380
332
37
278
232
151
46
25
59
68
3
30
188
217
248
275
164
2011
RENNER
2012
CAMICADO
2013
YOUCOM
2014
2015
Net Revenue (R$ MM)
Gross profit from
merchandise sales
The Retail Operation Gross Profit grew 19.4% over 2014.
As a result, the Retail Operation's Gross Margin increased
by 1.0
p.p. This increase is related to the efficient
management of inventories, mainly due to the adaptation
of collections to the different regions of the country,
generating a lower level of markdowns, as well as to the
best margins in Camicado and Youcom.
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