Sustainable Success Going Forward

5. New Brand (Introduction of Genesis) HMC introduced new global luxury brand 'Genesis' as a driver for growth Establish virtuous business circle Apply advanced technology on premium cars Invest more on advanced technology Cost down effect by commercialization Penetrating fast growing premium market Global Premium Car Market CAGR('12 '17): 7.7% -> (Unit millions) CAGR(1821) 3.1% --> 10.0 10.5 11.0 11.5 11.8 12.0 12.2 9.3 8.6 7.9 7.2 Sales increase and generate profit Apply advanced technology to mass produced vehicles Unlock the untapped profit opportunity Operating Profit Margin by Brands (2017) Luxury Brand Average (8.5%) 10.0 7.6 7.1 6.9 6.5 6.0 5.6 5.0 Why Genesis? 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 Elevate entire brand and organization 3.1 HYUNDAI Mass Brand Average (5.8%) BMW Toyota Daimler Renault Nissan GM Honda VW Ford Source: IHS, Company data 21 GENESIS GENESIS HYUNDAI

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