GROUP - EBIT PERFORMANCE - PRE COVID TO NOW

Domino's DOMINO'S VALUE TREE: BRAND POSITIVE DIGITAL ■ Domino's digital sales channels are performing strongly, led by the new- generation mobile application ■ The new app is delivering a record proportion of online sales App users demonstrate a higher Customer Lifetime Value (CLV) through increased order frequency Loyalty programs are driving positive customer sentiment in applicable markets DOMINO'S STORE OPERATIONS AND DIGITAL CHANNELS ARE PERFORMING WELL - PRODUCT DEVELOPMENT AND PRICING ARE MANAGEMENT'S PRIMARY FOCUS AREAS PRODUCT DEVELOPMENT ☐ Product development teams in APAC and Europe have developed menu additions offering new choices for existing customers, and options for new customers and occasions ■ These include MyBox (APAC), focused on the single customer occasion, and 'crispy fries' designed to be delivered (Europe) that are resonating strongly with customers in France and the Benelux WALLET GET DEALS WITHOUT THE ORDEAL NEW FIND IT IN THE APP 6:00 Domino's 20-7 WALLET NO MORE SEARCHING NO MORE MISSING OUT NO MORE FRUSTRATION 目 My Acc Menu bale) My Order GET THE APP FIND, SAVE & REDEEM IN ONE PLACE App-only specials, including the ability to save them in Domino's Wallet, drives higher CLV 39

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