Crocs Results Presentation Deck
HEYDUDE Update
Progress through Q1 2023
2022
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Acquisition exceeded expectations with brand revenues of
nearly $1B(¹), EPS accretion and significant debt paydown in the
first year
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Staffed the entire leadership team and hired over 150 roles
Stabilized and expanded the manufacturing footprint
Q1 2023
Q1 Revenues of $235M +15% on top of 70% PF growth in 2022(¹)
Quickly penetrated Crocs' strategic accounts, which now
represent approximately 50% of HEYDUDE wholesale revenues
Expanded the line introducing several new styles - Sirocco, Cody,
Conway and Sunapee
Developed a business systems roadmap
Expanded distribution capabilities to handle the immediate
throughput needs
• International expansion on track with testing in direct and
distributor markets; launched e-com and Amazon in select
markets in April
CROCS inc
1.
DUDE
THE HEYDUDES YOU'RE
WEARING TODAY
THE HEYDUDES YOU
BOUGHT LAST WEEK
DUDE
HEY
HEY
THE HEYDUDES
YOU'RE BUYING NEXT
Revenue growth on a Pro forma basis, which includes HEYDUDE for the period prior to acquisition close (assuming the acquisition had closed January 1, 2022) was $986M. On a
reported basis, revenues for 2022 were $896M; this does not include period of time prior to closing of HEYDUDE acquisition on February 17, 2022.
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