Wix Results Presentation Deck

Consistent cohort behavior over the long term Active Premium Subscriptions from Q1 User Cohorts New Registered Users Q1'19-6.6M Q1'18 - 5.9M Q1'17- 5.9M Q1'16-5.3M Q1'15-4.6M Q1'14-4.1M Q1'13-3.7M Q1'12-2.7M Q1'11 - 1.8M Q1'10-0.9M 214K 213K 179K 127K 103K 92K 62K 34K 30K 19K 255K 234K 196K 157K I I I I 125K The Q1'19 User cohort is the first cohort that reflects the impact of our increasing focus on monetization at the expense of conversion Note: Data as of June 30, 2019. Users and Subscriptions do not include Flok, DeviantArt, Wix Answers or Wix Logo Maker 107K 75K 33K 26K 18K 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 Number of Quarters Passed 8

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