Shift SPAC Presentation Deck
Driving a Compelling Unit Economics Story
$16,046
Ecommerce
ASP¹
$767
Other 2
$212
Wholesale 3
¹Ecommerce vehicle sales divided by ecommerce units
2Reflects adjusted other gross profit divided by ecommerce units
³Reflects adjusted wholesale gross profit divided by ecommerce units
4Includes depreciation and storage fees
2020E Unit Economics Breakdown
($13,889)
Cost to
Acquire
Inventory 4
($1,095)
Reconditioning
Cost
($288)
Vehicle
Acquisition
& Fulfillment 5
($198)
Non-Repair
Labor Cost
Strong 2020E unit economics
grow business with positive
unit contribution
Increase marketing spend
while maintaining positive unit
economics
$1,554
Adjusted
Gross Profit
per Unit
(Adj. GPU)
($1,544)
Customer
Acquisition
Cost (CAC)6
$10
Adj. GPU
- CAC
5Fulfillment includes hourly rate and travel cost for concierge
6Reflects Marketing and advertising, including referrals, branding, website, market research, car listings, creative services, and consulting
Note: Metrics shown on a per unit basis divided by ecommerce units. These projections are for illustrative purposes only and should not be relied upon as being necessarily indicative of future results. Metrics that are considered non-GAAP financial
measures are presented on a non-GAAP basis without reconciliations of such forward-looking non-GAAP measures due to the inherent difficulty in forecasting and quantifying certain amounts that are necessary for such reconciliation. All historical
annual GAAP financials shown are audited; quarterly, non-GAAP financials and projections are unaudited.
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