Missfresh IPO Presentation Deck slide image

Missfresh IPO Presentation Deck

3 We Rapidly Expand our Intelligent Fresh Market Business Nationwide Targeting Untapped Cost Efficient Traffic of Massive Scale Attraction of fresh markets Number of China's fresh markets -40k G 优鲜 China's Grocery sold via fresh markets² >RMB 3Tm (>US$0.5tm) ✓ Product variety: 8,000+ SKUS ✓ High purchase frequency: -15 times per person per month ✓Low-cost traffic channel Industry pain-points Fresh market as % of China's fresh produce¹ 56.0% x Highly fragmented * Lacking digitalization and online sales channel 又好又快 Have Contracted with 54 Fresh Markets and Operating 33 of them³ Mianyang 1 Contracted Zigong 12 Contracted Chongqing 2 Contracted (1 in operation) Yunfu 7 Contracted (7 in operation) Source: iResearch Note: ¹ China's intelligent fresh market size in terms of GMV: 2 In 2020; 3 As of May 31, 2021. Dongguan Xi'an 1 Contracted 1 Contracted (1 in operation) Qingdao Shenzhen Xuzhou Suzhou Hefei Huangshan 12 Contracted (12 in operation) 1 Contracted 2 Contracted (2 in operation) 8 Contracted (7 in operation) 2 Contracted Xuancheng (1 in operation) 4 Contracted (1 in operation) 1 Contracted (1 in operation) 17
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