Missfresh IPO Presentation Deck
3
We Rapidly Expand our Intelligent Fresh Market Business Nationwide
Targeting Untapped Cost Efficient Traffic of Massive Scale
Attraction of fresh markets
Number of
China's fresh
markets
-40k
G
优鲜
China's
Grocery sold
via fresh
markets²
>RMB 3Tm
(>US$0.5tm)
✓ Product variety: 8,000+ SKUS
✓ High purchase frequency: -15 times per
person per month
✓Low-cost traffic channel
Industry pain-points
Fresh market
as % of
China's fresh
produce¹
56.0%
x Highly fragmented
* Lacking digitalization and
online sales channel
又好又快
Have Contracted with 54 Fresh Markets and Operating 33 of them³
Mianyang 1 Contracted
Zigong 12 Contracted
Chongqing
2 Contracted
(1 in operation)
Yunfu
7 Contracted
(7 in operation)
Source: iResearch
Note: ¹ China's intelligent fresh market size in terms of GMV: 2 In 2020; 3 As of May 31, 2021.
Dongguan
Xi'an
1 Contracted
1 Contracted
(1 in operation)
Qingdao
Shenzhen
Xuzhou
Suzhou
Hefei
Huangshan
12 Contracted
(12 in operation)
1 Contracted
2 Contracted
(2 in operation)
8 Contracted
(7 in operation)
2 Contracted
Xuancheng (1 in operation)
4 Contracted
(1 in operation)
1 Contracted
(1 in operation)
17View entire presentation