Asos Results Presentation Deck

© 2023 asos 01. Renewed commercial model Accelerated change in buying and merchandising resulting in a more curated customer offer and more efficient stock management Opportunity Improved Fashionability and flexibility of range More efficient stock management 1 Immediate focus Embed new organisation focused on relevance and flexibility New business models to enable flexibility (Partner Fulfils, Fulfilled by ASOS, Test & React) New buying processes with reinforced controls Increase visibility of full-price product on site Customer engagement focused on relevance and story telling Increased stock management discipline Faster routes to clear with more channels to clear stock and improved profitability and speed Right-sizing our stock portfolio in H1 resulting in a non-cash write off of £100m-£130m Reduce costs and complexity in our logistics network ↑ Outcome Gross margin Working capital Time to market Stock turn Working capital Logistic costs 6 asos

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