SmileDirectClub Investor Presentation Deck

1 Large and growing market Increasing consumerism mandating providers to offer alternative delivery options. ● ● ● ● Healthcare increasingly a consumer-driven industry Prospective patients = consumers who want multiple options for how they engage with service providers - Omni-channel maximizes consumer addressability - - Virtual, in person, mobile, etc. - all critical to maximize consumer addressability Consumers seek care options via both trusted clinician recommendations as well as strong consumer branded options for self-directed care In-office care solutions are an important complement to the DTC solutions Market is responding to these learnings Professional channel solutions providers increasing focus on consumer-directed solutions smile DIRECT Potential to segment into higher income and teen consumers CLUB SDC developing professional channel and hybrid strategies Market participants are increasingly bolstering offerings to address these dynamics smile DIRECT CLUB OC straumann Dentsply Sirona P&G AspenDental Direct-to-Consumer Direct-to-Office Acquisition of Smilink and Dr.Smile Investor in Grin, a New-York based dental tech company jet dental Acquisition of Byte Technologies byte and Propel Orthodontics Launched own clear aligner brand in Jun-21 SMILINK DR SMILE PROPEL ORTHODONTICS GRIN motto Exclusively at AspenDental 7

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