Etsy Investor Day Presentation Deck

Who are our Habitual Buyers? Range of demographics (US) Rural Urban 32% >45 28.3% 14% 23.2% <35-44 <25 5.1% 54% Suburban 43.4 % 25-34 December 2018 Etsy survey of US Active Buyers Northeast South 22.1% 31.7% <$60K 30% $60K - $100k 29% 25% 20.2% West Midwest 41% $100k+ Psychographically alike Express themselves through their purchases Thoughtful gift giving is important to them Appreciate the ability to make something just to their liking Etsy

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