Wix Results Presentation Deck

Marketing Efficiency One Time Marketing, Ongoing Monthly Collections After 1 Quarter 0.6x $25 $14 To Date Q1'16 Cohort¹ After 5 Quarters 1.7x $19 $32 To Date Q1'15 Cohort¹ After 9 Quarters 2.6x Cohort Net Collections ($mm) $18 Marketing Cost ($mm) Note: Data as of March 31, 2016 ¹Excludes $6 million in Q1'15 and ~$7 million in Q1'16 for brand marketing expenses Wix.com $46 To Date Q1'14 Cohort After 13 Quarters 5.1x $41 To Date Q1'13 Cohort After 17 Quarters 5.0x $23 To Date $5 Q1'12 Cohort 13

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