Grindr Investor Presentation Deck slide image

Grindr Investor Presentation Deck

1 ARPPU (1) Paying User Penetration (2) Premium Tier Subscriptions Premium Add-Ons Product Adjacencies Subscription Pricing Optimization JUST BEGINNING TO PULL OUR MONETIZATION GROWTH LEVERS Grindr BUMBLE User Funnel Management Web International Focus -$16 -6% XTRA, Unlimited Q1 2022 Local, Tag Search, Explore Others coming soon Duration Others coming soon In-App Marketing Offers Others coming soon Coming soon Coming soon ■ ■ B N H - . B H -$30 -9% Boost, Premium SuperSwipe, Spotlight, Travel Mode, BackTrack Bumble BFF, Bumble Bizz Duration, Region Yes Bumble Web Yes TINDER -$13 -18% Plus, Gold, Platinum Super Like, Boost, Read Receipts, Top Pick, Super Boost Passport, Travel Modes, Tinder U, Places Duration, Region, Age Yes Tinder Online Yes [1] "ARPPU" is Average Direct Revenue per Paying User. See "Definitions" in the Appendix for additional detail. (2) Grindr paying user penetration calculated as average paying users divided by average MAUS for 2021. Tinder and Bumble paying user penetration calculated as paying users in 2021 (as defined and reported publicly in Q4-2021 earnings release) divided by MAUS sourced from Frost & Sullivan market research, March 2022. See "Definitions" in the Appendix for additional detail. Sources: Public SEC filings, corporate websites. CONFIDENTIAL 19
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