Grindr Investor Presentation Deck
1
ARPPU (1)
Paying User
Penetration (2)
Premium Tier Subscriptions
Premium Add-Ons
Product Adjacencies
Subscription Pricing
Optimization
JUST BEGINNING TO PULL OUR
MONETIZATION GROWTH LEVERS
Grindr
BUMBLE
User Funnel Management
Web
International Focus
-$16
-6%
XTRA, Unlimited
Q1 2022
Local, Tag Search, Explore
Others coming soon
Duration
Others coming soon
In-App Marketing Offers
Others coming soon
Coming soon
Coming soon
■
■
B
N
H
-
.
B
H
-$30
-9%
Boost, Premium
SuperSwipe, Spotlight,
Travel Mode, BackTrack
Bumble BFF, Bumble Bizz
Duration, Region
Yes
Bumble Web
Yes
TINDER
-$13
-18%
Plus, Gold, Platinum
Super Like, Boost, Read Receipts,
Top Pick, Super Boost
Passport, Travel Modes,
Tinder U, Places
Duration, Region, Age
Yes
Tinder Online
Yes
[1] "ARPPU" is Average Direct Revenue per Paying User. See "Definitions" in the Appendix for additional detail.
(2) Grindr paying user penetration calculated as average paying users divided by average MAUS for 2021. Tinder and Bumble paying user penetration calculated as paying users in 2021 (as defined and reported publicly in Q4-2021 earnings release) divided by MAUS sourced from
Frost & Sullivan market research, March 2022. See "Definitions" in the Appendix for additional detail.
Sources: Public SEC filings, corporate websites.
CONFIDENTIAL
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