The Path Forward
.
Ongoing Focus on Revenue Optimization
Implementation of customer centricity system
•
Customer Database:
360°Integrated View
Of the Customer
Strategic Benefits
CRM platform:
Targeted Campaign
Management
Ability to fully understand customers'
experience with AC and act upon it
Recovery, retention, re-acquisition
• Modeling of Customer Lifetime Value
Extract max value from customers
-
• Sophisticated segmentation
-
Allows us to strategically develop
products, services and
communications differently for
different customer segments
Advanced Analytics:
Segmentation, ROI,
Customer Insights
Tactical Benefits
• Optimized marketing offers
Maximize efficiency and ROI
Improvement measurement
Personalization
• Customer engagement
Relevant offers and messaging
Timely customer recovery
• New channels for traffic stimulation,
yield improvement
Increased competitiveness
2013 INVESTOR DAY
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