Investor Presentaiton
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Millennials are the dominant users of EmFi
Dominant age group
55
Dominant gender
70
70
70%
50
45
60
40
50
35
30
40
52%
25
30
20
17%
15
20
10
10
4%
4%
4%
5
0%
0
0
18-25 yrs
26-35 yrs
36-45 yrs
46-55 yrs
56-65 yrs
Above 65 yrs
Female
The dominant age is the 26 to 35 years followed by the 36 to 45 years.
This is attributed to the high mobile internet user penetration within that age
group.
There is also high demand for financial products and service and millennials
have the means to access financial solutions.
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This age group is also more willing to take risks and try new things.
Sensitivity: Public
26%
22%
Male
Not sure
The dominant gender using embedded finance is female.
The results are attributed to most providers targeting women.
First time male users are mostly because of curiosity.View entire presentation