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Investor Presentaiton

Trust Drives Key Behaviors Including Buying and Staying Loyal Percent Who Will Engage in Each Behavior on Behalf of a Brand Brands you currently use and... Do not fully trust Have trusted for a long time Buy First Stay Loyal Advocate Defend 62 +28 points 25 53 Do not trust Trust Source: Edelman Trust Barometer Special Report +33 points 29 51 +27 points 24 +21 points 22 43 Do not Trust trust Do not trust Trust Do not trust Trust ADELTA 43

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