Travel Nevada Brand Evolution and Market Development Strategy
STRATEGIES
TACTICS
Strengthen and maintain partnerships
between land managers, tourism promotion
officials (DMOs) and other state partners
which will lead to increased productivity and
avoid duplication of efforts.
Improve the quality of tourism-related
infrastructure to enhance the visitor
experience while expanding employment
opportunities and quality of life for residents.
Engage residents and business owners to
promote the positive effects tourism has on
their communities.
› Administer the Rural Marketing and Destination Development
grant programs to assist non-profit organizations develop
their marketing and infrastructure assets.
> Establish a Destination Development stakeholder task force
within the local community and conduct regular meetings.
> Conduct a visitor sentiment and vision survey for the
local community.
>
› Evaluate strengths and weaknesses of the community by
examining existing data and new information learned through
stakeholder and visitor surveys.
Identify and prioritize needed tourism infrastructure.
• Establish long-term tourism promotion strategy with an
emphasis on outdoor recreation.
>
Develop a ten-year destination vision report with
recommendations for an on-going tourism promotion
strategy and timeline of destination priorities and imperatives.
DESTINATION DEVELOPMENT
Leverage existing grant programs and explore
new opportunities for increased tourism
support, funding and technical assistance.
8View entire presentation