Insurance Market Analysis
Demand insights
Insurance distribution is pervasive (pushy?)
☐ Premium payment is easy
Insurance sold close to everybody
"I have credit cards. At every opportunity they try to sell
me insurance."
"The insurers send direct mail, with promotional offers,
or saying that the premium was paid... they send
magazines; they try to please... they try to sell you more
insurance... they phone my husband to find out if he
would like to take out other insurance..."
"It's very easy. Insurance is sold on
every street corner. There are stalls at
shopping centres, in the middle of the
isles, at the bank..."
"Everyone knows someone who works
in insurance. It's easier than playing
the lottery."
“If you enter a bank, immediately there
is a salesman trying to sell you
insurance. If you speak to the manager,
if you request a loan or a credit card,
he almost forces you to buy insurance."
"Here in São Paulo, a Kombi stops in
the street, various young ladies
descend, and then go from door to
door selling a funeral plan."
cenfriView entire presentation