Freshpet Distribution and Sales Performance

A difficult business to replicate Differentiated Innovative forms, technologies, and appearance Manufacturing Proprietary technology, processes, and infrastructure High Brand Loyalty Alignment with deep pet parent emotional motivations Product Performance Freshpet Fridge Branded, company-owned real estate freshpet Brand Equity Freshpet Technical Knowledge Freshpet Franchise Supply Chain Production Scale Only national refrigerated pet food network in North America Distribution Scale Freshpet Fridge Placements Walmart > Kroger petco WHOLE FOODS MARKET TARGET Retailer Partners Delivers benefits in traffic, frequency and retailer margins 6

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