Investor Presentaiton
Burger King Indonesia
Burger King Indonesia's journey so far
Quadrupling of store count since F&B Asia's acquisition in 2014
MILESTONES
EATING & DRINKING
INCEPTION
2007
Opened 1st
store in
Jakarta
x 3
2007A
ACQUISITION
Implementation of
strategic
optimisation
initiatives
2017
Acquired
Burger King
Indonesia
2014
Acquired
Burger King
Indonesia
while retaining
Mitra
Adiperkasa as
a minority
partner
BURGER
KING
2015
Entered into
favourable
long-term
MFA with
RBI
OPTIMISATION
2016
Introduced
management
team with an
average of c.20
years of relevant
experience to
optimize business
processes and
promote
operational
excellence
x 37
2014A
Marketer of the Year
Overhauled
menu to cater
to local taste
and
preferences
Developer of the Year
2018
Shift emphasis
to brand
communication
to promote next
stage of growth
INDONESIA
Best Employer
Brand
BURGER
X 54
2016A
Golden Crown
ACCELERATION
BURGER
KING
Expanding reach through
channel expansion and
digital integration
2019-2020
Awarded
(i) Gold Crown and
(ii) Operator of the
Year awards at the
2019 Burger King
Global Convention
7. Sa Burge
Indionason
Gold Crown and
Operator of the Year
2021-2026
•
Enhanced
development effort in
more profitable FSDT
outlets
Greater marketing
budget for TV
advertisement, social
media engagement
and promotion through
delivery aggregators
RGER
2019 MAR OF THE
OPERATIONS MARKET
ANK
Best Operations
Market
APAC
x 174
x 225
2020A
2023E
x 330
2026E
× Active store count at the end of each year (including 1 sub-franchised store that has been opened since 2018)
Notes:
1
Store growth based on internal estimates and targets.
Estimated as at March 2023 and March 2026 respectivelyView entire presentation