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2 Strategic Segment Focus Focus on Key Verticals and Segments Igniting Growth Allows more efficient pipeline creation and higher win rates. HIGH TECH zoom NUTANIX zendesk vmware gm FT Vertical Focus MANUFACTURING Ford CAT Honeywell FINANCIAL TIMES MEDIA The Gin dian HBO DA ZN NORDIC FY21 YOY Pipeline Growth* FY21 YOY Win Rate in $100k+ Customers* 80+% +400 bps *Source: Zuora zuora

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