BLOCK Investment & Profitability Ecosystem Overview
BLOCK
MARKET OPPORTUNITY
CASH APP
Opportunity to expand
on strong growth with
digital natives
-
~260M
Potential Customers
U.S.
Population
Age
Mean
Income
Cash App
Cash App
% of Monthly Actives
% of Inflows
Generation Z
~56M
13-25
$39K
Millennials
34%
27%
~72M
26-41
$85K
38%
44%
Generation X
~67M
42-57
$113K
20%
Baby Boomers
~66M
58-76
$79K
8%
22%
7%
Sources: 2017 U.S. Census, U.S. Bureau of Labor Statistics. For definition of Cash App "active" please see Appendix. Cash App inflows for the 12 months ending 3/31/22, and Cash App monthly
actives as of March 2022. Does not include actives or inflows from actives who have not gone through the identity verification process with Cash App. Income data from U.S. Bureau of Labor
Statistics 2020 Consumer Expenditure Survey.
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