Investor Presentation

6 Optimizing Sales Channels to Increase Capital Efficiency (Cont'd) Direct to Consumer (DTC) ■ Includes Phone Sales, Field Sales, and Authorized Partner ■ Core initiative to profitably grow the internal sales engine ■ Established partnership with leading digital marketing firm to optimize search (SEO), SEM/paid search, and lead generation ■ Hired Chief Commercial Officer with robust domain and industry expertise and a proven track record of profitable growth Creation Multiple¹ XX Marketing Spend ($ in M) 3.7 0.4 0.0 62.4x 51.1x 48.4x 42.1x 42.8x اس Q1 2019 Q2 2019 Q3 2019 Q4 2019 10 0.7 2.2 4.8 8.6 40.2x 40.3x 34.5x 22.7x 17.4x 11.8x Q1 2020 Q2 2020 Q3 2020 Q4 2020 Q1 2021 Q2 2021 Q3 2021 Growing direct to consumer channel reduces the capital required to secure new accounts (1) Creation multiple defined as the multiple of recurring monthly revenue (RMR) at which a customer is acquired |||||BRINKS HOME 26

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