Unilever Strategy & Execution Overview
Relaunching Lux with new proposition
Create intrigue about
new Lux
PR: 10 second teasers across 45
channels
LUX
LUX
AISHWARYA RAI BACHCHAN, Ator
FODAY TOP NEWS TODAY
exclusive footage for new
Lux coming up'
Lead TV channels popular anchors
creating intrigue
'What is new about new Lux?'
Build awareness and
engage
Get consumers to try Lux.
TVC launch through reality
show integration
Unveil by TV stars
Impactful
visibility in
50,000 outlets
LUX
Coming Up
LUX
Gold Coin
offer
Buy Lux and you could
find a gold coin inside.
LUX
PR Amplification
66 print publication
Free air time.
Print innovations:
simultaneous
disruptive
campaign across 21
national dailies
Consumer Promotion of gold
coins in a soap
THE TIMES OF INDIA
GOLD PRICES CRASH.
GET 3gms FOR ONLY RS.18.
Sampling - consumers
experiencing the new Lux
through a joint property built
with the biggest media house
in North IndiaView entire presentation