GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

17 Generally GAP Accepted Practices USC Annenberg PR/COM is Involved in Organizational Strategic Planning (Internal Credibility Factor 1) 100% 38.50% 80% 60% 40% 20% 46.40% 15.10% 0% Strongly Agree ■Neither Agree nor Disagree About 40% report that PR/Com actively participates in corporate strategic planning, while over 45% view this as grey area. Over 15% report they are uninvolved in such planning. ■Strongly Disagree Actively participates in long- term, organization-wide strategic planning Strategic Communication and Public Relations Center Measured on a 7-point Scale. 'Strongly agree' equals 1/2. 'Strongly disagree' equals 6/7.

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