Omni-channel Growth and Financial Performance

Shopping malls - core family entertainment centers Detsky Mir is a core tenant for shopping malls 98% Share of Detsky Mir stores Located in shopping malls MALL Favorable rental terms lead to costs saving Rental expenses % of revenue 13.5% 13.1% 12.8% 11.7% 10.3% 9.8% 9.2% 8.6% 7.5% 7.6% 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Sources: Company data, Ipsos Comcon report % detsky mir Detsky Mir is a must for the most shopping malls Exceptional brand awareness boosts traffic generation Detsky Mir is a large and financially sound counterparty with strong bargain power Shopping malls in Russia - #1 source of family entertainment детский мир Favorable rental terms 45

View entire presentation