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Marketing and promotion strategy Effective Marketing Strategy REINFORCING THE LOCAL TOUCH, PLAYING AS A PAN-INDIA BRAND *10,000+ mn Marketing and Advertising Investments In Last 4 Years NATIONAL BRAND AMBASSADORS Amitabh Bachchan Katrina Kaif Jaya Bachchan REGIONAL BRAND AMBASSADORS Prabhu Ganesan Tamil Nadu (Tamil) Nagarjuna Akkineni Andhra Pradesh, Telangana (Telugu) Shiv Rajkumar Karnataka (Kannada) Manju Warrier Kerala (Malayalam) REGIONAL INFLUENCERS Pooja Sawant Maharashtra (Marathi) Shweta Nanda Bachchan Wamiqa Gabbi Punjab (Punjabi) KALYAN JEWELLERS Ritabhari Chakraborthy West Bengal (Bengali) Kalyani Priyadarshan South India Kinjal Rajpriya (Gujarati) KALYAN JEWELLERS INDIA LIMITED | 15

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