Integrated Report 2020
Braskem
INTEGRATED
REPORT 2020
STRATEGIC PLANNING
A MESSAGE FROM THE BUSINESS LEADER
BRASKEM
CAPITAL PERFORMANCE
ABOUT THE REPORT
CREDITS
ŵ ( 33 )
Carbon neutral
circular economy
GRI 103-2, 103-3|306
We see Plastic Waste and Climate Change issues as
the main challenges for our business and value chain,
and our Global Sustainable Development Strategy is
designed to make us part of the solution for a car-
bon neutral circular economy. Read more about it in
Natural Capital.
CIRCULAR ECONOMY
Plastic is present in most people's daily lives and
preserves the quality of products that come into
our homes. The plastic industry is responsible for
millions of jobs, and companies in other industries
also use plastic to reduce production costs and save
energy in their own production and distribution
processes.
Mechanical and chemical
Despite such benefits, the production of plastic is also
associated with significant environmental impacts. We are
keenly aware of our responsibility in this regard and have
publicly committed to strengthening the circular economy.
The circular economy proposes a systemic approach to
ensure continuous flow of resources, regenerating, retain-
ing or adding value while contributing to sustainable de-
velopment. This is the direction we will follow in all actions.
Our strategy for the transition to a circular economy is
based on mechanical and chemical recycling solutions.
We are partnering with the other players in our value
chain to strengthen mechanical recycling and overcome
technical and logistical barriers to ensure adequate
volumes of high-quality recycled material. We are also
working on enhanced technologies and solutions for
chemical recycling. The ultimate objective is to trans-
form plastic waste into chemical inputs, fuel or raw ma-
terial for the manufacturing of new plastic products.
CIRCULAR ECONOMY STRATEGY
PLASTIC
WASTE
1
Mechanical
Recycling
2
Chemical
Recycling
3
Projects
recycling solutions guide our
transition towards a circular
economy
Continue to advance in its mechan-
ical and chemical recycling projects.
Support projects to
avoid plastic waste.
DESIGN for Environment
Responding to society's growing demands
regarding sustainability and circularity
entails much more than just using recycled
materials. We need to rethink products
from scratch, from raw materials and inputs
to final consumer experience. Braskem
proposes combining our expertise in polymers
and transformation processes with brand
owner insights into consumer behaviors and
desires. Working hand in hand, we can deliver
an incredible experience with the lowest
possible environmental impact. Aiming for
more sustainable and circular packaging,
we have developed an environment-friendly
design methodology that uses Product Life
Cycle Analysis to identify environmental
hotspots over time. Once a gap is identified
based on a scientific analysis, the next step
is to explore the consumer's world and
journey to maximize product attractiveness
and usability. The ideation to prototyping/
testing loop is repeated until we succeed
in combining sustainability, circularity and
consumer experience in a single product.
This methodology is already being used in our
Braskem Design ChallengeView entire presentation