Saga's Superbrand Strategy
16
POWERING A 'LIFE UNLIMITED' THROUGH INSIGHT
PILLARS OF SUCCESS
Our ambition is for Saga to better know and understand what it means to get older and how
to make it the positive experience it should be
An absolute focus on what it means to meet the
needs of older consumers
Our existing and potential customers are
confident that Saga knows what they need
as they age and will deliver against those
needs
A strong start, but it is just the start...
A needs-based segmentation model built on
our age-related expertise enabling deep
customer understanding
Every Saga colleague is confident that they
know how to service the needs of our
customers/potential customers
Every Saga colleague has been through the
Basics of Ageing Programme
Every stakeholder is confident that Saga
uniquely understands ageing and will
continually develop successful
products/businesses
Our needs-based customer personas are
embedded into the product development process
Capital Markets Event - Saga's Superbrand Strategy
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