GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

69 Generally GAP Accepted Practices Measurement and Evaluation: Context USC Annenberg We are making increasing Mean (1-7) % Strongly Agree (6-7) use of audience research 3.96 21.9% in planning and executing our campaigns We are tracking and analyzing the conversations our 3.77 30.5% stakeholders are having among themselves There is a need for COM/PR professionals who can interpret data and use it to plan programs 5.94 71.4% Strategic Communication and Public Relations Center

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