Investor Presentaiton

Beauty House of Brands: Strong growth across channels GMV* of BPC owned brands (Rs MM) 40% YoY NSV* of BPC owned brands (Rs MM) 36% YoY 1,746 -34% CAGR 2,247 3,152 Q3FY22 Q3FY23 Q3FY24 Contribution to BPC GMV 11.8% 11.5% 13.3% * 32% CAGR 1,425 1,115 1,943 Q3FY22 Q3FY23 Q3FY24 12.2% 12.4% 14.1% Contribution to BPC NSV Q3FY24 GMV Channel Mix 34% Rs 3,152 MM 53% ■ Nykaa Online Nykaa Physical Stores ■ Other 3P Channels I doesn't include GMV/NSV of Earth Rhythm, as company holds a minority stake in the brand 13% 21 24

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