BuzzFeed Inc. Investment Presentation
2
BuzzFeed Inc.
Powering organic growth of brands.
In five years, BuzzFeed has built Tasty into a scaled, cross-platform brand with multiple revenue streams.
BuzzFeed
Formats Applied
to Cooking
Applies popular
BuzzFeed formats to
cooking and discovers
success
Experimentation
& Social Media
Feedback /
Data Loop
User-generated
cooking videos going
viral on Facebook;
starts experimenting
with original BuzzFeed
food videos
Audience
Expansion
Tasty Facebook
channel surpasses 8M
engagements (likes,
comments, shares) the
month after launch (1)
Iterations for
Expansion &
Development
Multiple
Monetization
Applies learnings to
launch international
versions and develop
new styles and
formats
Streams
Popularity fuels
product launches: Top
Selling Cookbook,
Tasty App and One
Top cooking
appliance
Here's how to make -PIZZA OP
TASTY
14M
views in
10 days
PROPER
bien
TASTY TASTY
TASTY TASTY
demais
JAPAN
TASTY
latest &
greatest
Deena Shollenberger
This Partec My son asked for a volcano cake for his birthday now know
how
So good and cheesy, making this
(1) Source: Tubular Intelligence, March 2022
Tasty Facebook
Followers
(1)
180M
2M
Sept. '15
March '22
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