2020 Highlights and Growth Strategy
POSITIONED FOR GLOBAL GROWTH
Capitalize on Personalization
Trend with Jibbitz TM Charms
•
Personalization is a global megatrend
• Optimistic story-telling and personalization will be
even more critical post COVID-19
• Offers newness and inspiration at a compelling
price point at point of sale
•
Enhances average selling price (ASP)
Jibbitz audience has ~2x customer lifetime value*
Berity F
Veg
•
Drives relevance for the Crocs brand and supports
clog and sandal sales
•
⚫ Jibbitz revenues nearly doubled in 2020
crocs™
Represents behavior of global crocs.com customers for trailing twelve months as of November 2020. Actual CLV calculated using average order value and order
frequency over last 365 days. Customers who purchased at least 5 Jibbitz over the last 365 days qualify as a Jibbitz shopper.
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