ABB's Growth Strategy for MetroCast
METROCAST BENEFITS FROM SUPERIOR DEMOGRAPHICS AND
A FAVORABLE COMPETITIVE LANDSCAPE
Demographics
MetroCast's footprint covers markets with a
higher than average income growth and
household formation and lower rates of
unemployment than the U.S. average
MetroCast's footprint has a much greater
propensity to adopt technology than ABB
and U.S. overall
Competition
• MetroCast faces wireline triple-play
competition in only 5% of its footprint and
minimally capable DSL speeds in most
geographies
-
Competitors offer Internet speeds above
25 Mbps in only 8% of MetroCast's
footprint (FTTN and FTTH coverage)
Competitors offer Internet speeds above
15 Mbps in only 41% of MetroCast's
footprint
(1) Experian 2016 and Claritas ConneXionsⓇ 2017.
(2) Cogeco's estimate as a percentage of homes passed.
(3) Over the next 5 year period
ATTRACTIVE DEMOGRAPHICS (1)
MetroCast
ABB
U.S. AVG.
MEDIAN INCOME
$59.3K
$50.4K
$55.2K
AVERAGE
UNEMPLOYMENT
4.8%
5.6%
5.8%
RATE
% HIGH TECH
ADOPTERS
31.0%
12.0%
21.0%
PROJECTED
HOUSING
GROWTH(3)
5.7%
3.9%
5.5%
COMPETITIVE LANDSCAPE (2)
FTTN
FTTH
5%
3%
DSL
Only
92%
ATLANTIC (C>>> COGECO
broadband
a Cogeco company
10
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