Cost Savings and Strategic Growth

U.S. Businesses Expanding Addressable Markets to Accelerate Growth Opportunity to Accelerate Growth in Mass Affluent and Middle Market Households 84M 28M Mass Market $2.1T Assets Middle Market $6.4T Assets Significant opportunity to expand and grow: • Underserved markets with significant gaps for protection and retirement How we make it happen: • • Simplified and affordable products Alternative distribution channels 12M Mass Affluent $12.1T Assets 5M • Affluent $34.4T Assets Sources: Cerulli 2021 Retail Asset Management Report; Prudential 2018 Financial Wellness Survey. Expanding access to investing, insurance, and retirement security - Workplace Financial - Wellness Prudential Advisors Hybrid Advisors Assurance IQ 34

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