Investor Presentaiton

Diversified Products - Across Price Points PRODUCTS ACROSS VARIOUS PRICE POINTS Expanding across price points 7 Expansion within each price segment is crucial to tap demand at various price points Flair WORLD CLASS PENS P pierre cardin PARIS HAUSER® Germany Premium (>100) Maintain leadership with higher margins Flair HAUSER® WORLD CLASS PENS ZOOX REDEFINE FUTURE Ⓡ Germany Flair® Mid-premium (16-* 100) Premiumization strategy achieving better margins and brand positioning PREMIUM Launched 151 pen products across various price points in FY23 out of which 71 mid- premium and premium pen and stationery products in FY23 Flair HAUSER® WORLD CLASS PENS Germany Mass (<15) Pricing & reach impact the volume growth Values for Market Segmentation sourced from Crisil Industry Report 17

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