Investor Day 2021 - Maybank Group's Five-Year Strategy: M25
Business Strategic Thrusts
Preferred ASEAN Bank - Group Community Financial Services
Group Community Financial Services aspires to be the "Most Preferred Community Bank" through:
AIM
HOW?
OUTCOME
Forefront Position
in the SME Space
Strengthen our position in home markets; create a digital eco-system and marketplace -
improve SME commerce capabilities and enable connectivity between SMEs and end-consumers
Grow ≥3x
borrowing base in MY
Attain
M25
HUMANSING FINANCIAL SERVICES
Data and Digital-led
Strategy
Enhance data analytics capabilities - shift towards advanced analytics to better drive customer
centricity solutioning and offerings
Continue to build and upscale our digital banking capabilities and propositions - enable
seamless product and service delivery across the region
> 5.0x
Avg product holding
≥ 80.0%
Digital sales contribution and
digital customer penetration
rate
Fortify Our
Wealth Management
Propositions
.
Position ourselves to be the Universal Private Bank - gateway to full suite of financial offerings
ranging from retail to corporate solutions
Enable regional Private Wealth borderless customer experience - via consistent enhancement
of delivery of product and services across our markets
2x growth in
Private Wealth Customers
23
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