Yili Innovation and Market Leadership
行业
Industry Landscape and Trend
Health
consciousness
Rise of new channel
کی
Consumption upgrade
Digital intelligence
(伊利
品质,源于热爱
.
Consumers pay more
attention to healthy
lifestyles, and dairy
consumption in lower tier
cities is expected to be
further released
• The prospects of the healthy.
food industry represented
by dairy products are
promising
Emerging channels, such
as online shopping, live
streaming, community
purchase and O20 home
delivery, will drive the
continuous expansion of
dairy consumption and
market scale of dairy
industry
• The trend of consumption
upgrade is becoming
increasingly evident
• High-value categories, such
as cheese and functional
dairy products, are growing
rapidly
•
"Digital intelligence" brings
more possibilities for the
upgrading of industrial
chain
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