Investment Fraud Awareness
110
Likelihood of Using Robo-Advisers: 14% say they are likely to use robo-¹¹
adviser if opening a new account; slightly below national avg (18%)
Q
If you were planning to open a new account - or to move an existing account - how likely would you be
to use an online investment adviser for that account, rather than a traditional in-person adviser?*
[asked of all respondents; national n=5,000, Manitoba n=500]
Segmentation (Manitoba 2020)
Respondents who say "very/somewhat
likely"
National
% Likely
Manitoba
% Likely
Investor Segments
No savings
Savings, non-investor
16%
9%
Non-frequent investor 11%
Frequent investor
31%
Investment Knowledge
4%
2020
14%
24%
44%
14%
2020
18%
13%
26%
47%
14%
14%
Low
Medium
High
E
13%
17%
14%
Advised Segments
Non-investor
12%
DIY investor
15%
Advised investor
18%
Manitoba Region
Winnipeg
18%
South/West
13%
Central/North 4%
2017
4% 18%
26%
40%
12%
2017
16%
23%
45%
12%
Winnipeg Region
23%
20%
Central/North
15%
East
22%
South/West
16%
Age
18-34
24%
35-54
15%
Very Likely
Somewhat Likely
Not very likely
Not likely at all
Don't know
55+ 4%
Gender
Men
18%
Women
11%
*Note: In 2017, question text was "... how likely would you be to use an automated online service for that account...?"; 2017 national
n=5,000, MB n=500View entire presentation