Business Priorities and Profitability Strategy in Latin America
US
USA: high potential to improve profitability on the
back of strong operational leverage
Key expected levers
Medium-term goals
Attractive US market: better
risk return dynamics
Financial (2018 > Medium-term)
Commercial (2018 > Medium-term)
Benefitting from Group
scale
Volume growth expected to
be above the market to
drive higher revenues
Strong operational
leverage
Stable credit quality
C/I
fo
(1) Adjusting for excess capital
Santander
(2) Only SBNA
Loyal/Active 19%
20%
customers²
43%
39-41%
Digital
customers²
0.9Mn
1.1Mn
+19%
ROTE4 8%1
11-13%1
Customer
satisfaction #9
rank2,3
Peer Avg
(3) Internal benchmark of active customers' experience and satisfaction among US peer group. In the medium term we will be also following NPS as indicator.
Underlying
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