Investor Presentaiton
2016 Braskem | Annual Report
66
Restructuring
2.
the
sorting
of
3.
system
The sorting units formalized
adherence to the program the
immediate needs and demands
for investment were identified.
Over the course of four years,
they received the assistance of
technical advisors to guide the
sorting process. The leaders
of the units received training
aimed toward managing and
developing the entrepreneur.
With these improvements,
the capacity of the selective
collection system was fully
achieved, with production per
person of approximately 2.4
tons per month during 2016 -
an increase of 43% compared
to the first quarter of 2015. The
average per capita revenue
recorded a 42% increase in
the fourth quarter of 2016,
compared to the same period
in the previous year, surpassing
the amount of BRL 1,000.
Environmental education
The last stage focused on
mobilizing the population
with
environmental
One
education actions.
of them was the project
Caminhos da Reciclagem
(Recycling Paths), in which
about 400 teachers were
brought to sorting units to
learn about the waste sorting
process, impacting
28,000 people.
over
Given the success of the Rio
Grande do Sul initiative, Braskem
began to encourage the structured
management of solid waste in
other Communities of interest.
In 2016, in the ABC Paulista
region, the Consultation Letter
for the Inter-municipal Selective
Collection Plan was presented to
the Inter municipal Consortium
of ABC, composed of the seven
municipalities in the region, which
will seek funding from BNDES
through the document.
Program cooperatives receive support
for renovations and improvements
in equipment and infrastructure
and specialized technical advisory
services. The advisors also help the
cooperatives obtain partnerships
for waste collection, which is what
occurred in 2016 with Banco do
Brasil in Rio de Janeiro and with the
Post Office in São Paulo. In Alagoas,
cooperatives were selected in a public
notice for selective waste collection
after receiving support from Braskem
for the application.
EDUKATU
Edukatu is the first online Brazilian
learning network about conscious
consumption and sustainability
involving over 28,000 teachers
and elementary and middle school
students in Brazil. Created in 2013
by Braskem and the Akatu Institute,
the project has already received
support from partners such as HP,
Cargill Foundation, Sabesp, Elektro,
Unilever, KPMG, and Mais Unidos,
and gained institutional support from
the Ministry of the Environment
and the Ministry of Education.
In 2016, it reached 28,000
participants, about 2,400 being in
cities in which Braskem operates.
Over 10,000 students were directly
involved in intervention projects in
their school communities, raising
awareness with 63,000 people
about conscious consumption. The
targets for 2016 were not met,
for an action planned with the
SESI network was transferred to
2017. In addition to the number
of participants, other indicators
confirm the success of the initiative.
In 2016 alone, the external funding
for the project from partners was
approximately BRL 1.3 million. The
website surpassed the two million
mark of total views and has already
motivated over 600 media stories.
EDUKATU'S RESULTS
2014
2015
2016
Accumulated
Goals
Accumulated number of participants
7,429
11,850
7,646
28,441
39,350
Accumulated number of teachers engaged
272
377
415
1,084
1,200
Accumulated number of students engaged
2,495
3,915
3,353
9,911
10,450View entire presentation