Investor Presentaiton
ERC Corporate History
2016 onwards
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2015
2014
2013
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Begin work on Sawari with plans to open sales window during 2016, while focusing efforts on finalizing work on the Tawaya development with PHD
Strengthen marketing campaigns to attract domestic visitors and second-home owners
Continue to place emphasis on value-adding land sales to sub-developers
Push forward with cost control schemes and proactive cash flow management
2015
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2006
2005
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Construction
2004
Work commences preparation of Sawari Marina project after receiving TDA approval to redefine the boundaries of Sahl Hasheesh's Phase 2 in May 2015
Complete internal finishing of Tawaya project, SHC's joint project with PHD, within 12-18 months
2014
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ERC earns unprecedented profits from land sales to sub-developers
Community
2011
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Management
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2010
2009
2008
2007
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Company ramps up marketing efforts, looking to capture larger market share as tourism recovers
ERC contracted 100% of Jamaran for EGP 100 million to be realized over the following three years
2010-2013
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New management augments existing internal structure, taking company to next level in its lifecycle - key support functions included in HR plan
Detailed development of community services and utilities reticulation model
Third regional five-star hotel begins operations
The Old Town receives its first tenant
Focus on completing key strategic assets - ERC signs with leading global developer ODH to develop the Sawari Marina at Sahl Hasheesh. ODH also takes equity
stake in ERC
Jamaran villas project launched on sea front land plot
First hospital/wellness facility signed on
2007-2009
Marketing
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First regional four-star hotel begins operations
2003
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Sahl Hasheesh community management vision takes shape
.
Phase III master planning process begins
2002
2001
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2000
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1999
ERC begins considering additional land holdings to replicate business model
2004-2007
Unprecedented sales success based on relationship marketing and private roundtable negotiations
1999 - 2003
Infrastructure work begins with Bechtel as project manager
Aggressive marketing to counter tourism industry crash
Appreciation of overall financial climate leads to practical and market-leading sales terms and development schedules
1998
1998
1997
First plot sold for USD 37/m²
Design
1996-1997
1996
Incorporation, concept development and master planning for Phases I and II by RTKL
1995
1995
Land acquired for first project - "Sahl Hasheesh" - at an average price of USD 1.32/m²
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Investor Presentation Q2/1H 2016
ERC
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