Acquisition of BASX Solutions
AAON Strategy - Unique Sales Approach
AAON sells a majority of its equipment through a network of independently owned sales representative
organizations
- Approximately 64 independently managed sales representative firms
- 128 office locations
- One international sales organization, which utilizes 28 distributors
Differentiation Factors
- Most of our competition chooses to own and control the sales channel
Competitive Advantages
- Independent sales channel attracts the best sales talent
- Compensation structure of independent sales channel is more attractive, providing better incentives to sell
- Independent sales channel is built on an engineered solutions-based business model utilizing a portfolio of OEM's
equipment, as opposed to our competition that is restricted to selling only their equipment regardless of the best
solution - this allows the independent sales channel to gain market share
- Transfers inventory management risk from AAON to the independent reps
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AAON
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