Zapp's DFM for Electrification Opportunity in the Two-Wheeler EV Market
Typical Pricing
İzoo New Design and Unique Product Positioning
High-Design, Lifestyle/Quality Proposition, creating a new category for Advanced Urban Mobility Riders
Delivery/Utilitarian Proposition
Characteristic
Obsolete performance and dynamics
Non-removable or heavy-removable batteries
Reliance on designated charge points or
swapping kiosks
Trend
With rising income in emerging markets,
consumers demand higher specification
lifestyle products
Silence
Vespa
Elettrica
Super Soco
Gogoro
Niu
Lifestyle/Quality Proposition
High-priced Leisure Proposition
Zapp's first product:
i300
Livewire
Zero
Characteristic
Expensive
Non-removable batteries
Heavy step-over form-factor less suitable for
urban mobility use-case
Multiple design-award-winning, all-new
architecture
Superior performance relative to P2V peers
No designated charging network needed -
can be charged via 220V/110V wall socket
Trend
Sophisticated mature market consumers
demand downsizing with no performance
compromises
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