Polestar Investor Presentation
Business overview
Core
A Values
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Enabling consumer sustainable choices
High-performance oriented
Deeply rooted safety heritage through backing
from Volvo Cars and rapid adoption of new
technology (e.g., lidar)
B Design
Differentiation through avant-garde design,
driving experience and sustainable choices
- High tech minimalism that defines luxury for
the sustainable age
Designer-led leadership and product
development focus
D Community engagement¹
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Professionalized marketing approach and
real time brand valuation
1.7mn
Brand searches
790k
Social engagements
1.7mn
Website visits
120k
Email subscribers
1. Monthly averages Jan-May 2021
Source: Company information
C Sustainability
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Best-in-class sustainability ambition
Climate neutral car targeted by 2030E and
climate neutral EV manufacturer targeted by
2040E
Planned introductions of sustainable materials
(e.g., natural fibers and recycled materials)
throughout interiors as product portfolio matures
Climate neutrality
Circularity
Transparency
Inclusion
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