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ClubMahindra Club Mahindra (CMH 25) Flagship Product Offering Season Blue Off Peak White Medium Red Peak Purple Super Peak Apartment Size Studio (2 adults, 1 child) 1 BR (2 adults, 2 children) 2 BR (4 adults, 2 children) Product Portfolio CMH 25 GoZest for Millennials Business Model Target Profile of CMH 25 Member Strategic Priorities 28+ years of age Married; 1-2 children (Age 3-15 years) NCCS A+ & A Appreciates quality family time Takes regular vacation Seeking variety Plans in advance Grow Member Base Strengthen & Leverage Brand Bliss for 50+ Create Marquee resorts in unexplored destinations Drive Operational Efficiency Member Engagement Maximize Lifetime Value of members 4

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