Investor Presentaiton
Penfolds
Progression against F23 strategic priorities
1
Scale Penfolds luxury credentials to recruit and
re-recruit consumers
CEL
Penfolds welcomes NIGO as its first creative partner
24
24
Re-corking clinics; engaging with collectors
passionate about Penfolds and unique experiences
Renfeldts
BIN 380
Ringold's
389
CHEENWAY WHINGS
3000
2
Grow global distribution and
availability
Continuing to execute Penfolds three-phase
distribution build playbook and strategy:
(i) Build target account universe and ideal range
(ii) Sell in to grow distribution and availability
(iii) Drive in store execution to accelerate rate of
sale
F23 distribution growth across target universe
Outlet growth
Market
Asia
Singapore
15%
Hong Kong
2%
Malaysia
21%
Thailand
21%
富贵安康 吉祥如意
Market
Listing growth
Renfolds
Other key
Australia
7%
markets
Enjoy
United Kingdom
105%
United States
1%
Luxurious gifting formats leading the
way during the Lunar New Year period
TWEView entire presentation