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Investor Presentaiton

Penfolds Progression against F23 strategic priorities 1 Scale Penfolds luxury credentials to recruit and re-recruit consumers CEL Penfolds welcomes NIGO as its first creative partner 24 24 Re-corking clinics; engaging with collectors passionate about Penfolds and unique experiences Renfeldts BIN 380 Ringold's 389 CHEENWAY WHINGS 3000 2 Grow global distribution and availability Continuing to execute Penfolds three-phase distribution build playbook and strategy: (i) Build target account universe and ideal range (ii) Sell in to grow distribution and availability (iii) Drive in store execution to accelerate rate of sale F23 distribution growth across target universe Outlet growth Market Asia Singapore 15% Hong Kong 2% Malaysia 21% Thailand 21% 富贵安康 吉祥如意 Market Listing growth Renfolds Other key Australia 7% markets Enjoy United Kingdom 105% United States 1% Luxurious gifting formats leading the way during the Lunar New Year period TWE
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