Investor Presentaiton
Home Care (2/2): Strong performance in Air Fresheners
•
Air Fresheners witnessed strong growth driven by category uptick; 2-year CAGR in double digits.
•
Gained market share on MAT basis
.
•
Our category development initiative around driving relevance for Aer Power Pocket and premiumisation through Aer Matic ('If bathrooms/rooms could talk')
is receiving encouraging consumer response
Continued investment in digital to drive relevance
An automatic room freshener
that sprays fragrance
every 10, 20 or 40 minutes.
Goerd
aer
If rooms could talk, they'd ask for Godrej aer.
matic
HE
Godrej
aer
If bathrooms
could talk,
they'd ask for
Godrej aer.
power
pocket
Goord
aer
power
pocket
6 amazing
bathroom
fragrances that
last up to 30 days.*View entire presentation