Global Beverage Trade and Company Overviews
These trends drive new product development, through (1) packaging, (2) product, (3) category and (4)
channel innovation; success, however, often comes down to implementation and execution
CONSUMER FACING INNOVATION IN THE FOOD & BEVERAGE INDUSTRY FROM TREND TO EXECUTION
Simplified model; 2017
Source: Coriolis
HEALTH & WELLNESS
AUTHENTIC & RESPONSIBLE
EASY & CONVENIENT
SENSORY & INDULGENT
CONSUMER FOOD & BEVERAGE MEGA-TRENDS
NEW PRODUCT DEVELOPMENT
1. PACKAGING INNOVATION
2. PRODUCT INNOVATION
3. CATEGORY INNOVATION
Usage (e.g. ready-to-drink)
Shelf-life
Convenience (e.g. multi-pack)
Appearance (e.g. glass vs plastic)
Cost (e.g. plastic vs. glass)
Flavour
Formulation/recipe
New/different ingredients
Source/origin
Production system
Manufacturing process
Line extension
Creation of new category
New temperature state
4. CHANNEL INNOVATION
Foodservice offer
Non-foods retail offer
Vending
Internet/Home delivery
Own retail stores
IMPLEMENTATION & EXECUTION
CORIOLIS 60View entire presentation