Great Places to Work & Acquisition Impact
We will enhance our marketing scale and share of voice
B
Marketing Expense
2023
$6
$5.2
$4
=4
$2
$4.6
$4.0
$1.9
$1.4
$1.2
$0.8
$0.7
$0.5
$0.4
$0.3
$0
AXP
JPM
COF
BAC
C
DFS
WFC
USB
SYF
PNC
TFC
Note: AXP- "Expenses", "Marketing"; JPM- "Noninterest Expense", "Marketing"; COF- "Non-interest expense", "Marketing"; BAC- "Noninterest expense", "Marketing"; C- "Operating expenses", "Advertising and marketing"; DFS- "Total Operating Expense",
"Marketing and Business Development"; WFC- "Noninterest expense", "Advertising and promotion"; USB- "Noninterest expense", "Marketing and business development"; SYF- "Other expense", "Marketing and business development"; PNC- "Noninterest
Expense", "Marketing"; TFC- "Noninterest Expense", "Marketing and customer development"
Source: Company Reports
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